Wednesday, November 24, 2010

Go with Disney on Gowalla

From Gowalla Blog:


I’ve been looking forward to making this announcement for some time. I’ve been a Disney fan since I was a kid, and have had the privilege to visit Walt Disney World three times during my life — twice when I was young and now once as a parent myself. This of course pales in comparison to my Disney Park-addict studio mates Jon and John, who collectively are working on their Space Mountain lifetime achievement awards.

When we started building Gowalla a couple years ago there were three concepts that I was fascinated with. First was the idea of a digital passport that served as a travelogue of your life’s journeys. The second were the ski area pins I had collected as a kid growing up. The third were Disney Parks, their attention to detail, and their ability to make a place seem rich with story. In fact, the collectible pins amassed by Disney park-goers were another metaphor we drew upon when imagining the concept of Gowalla.

After we launched Gowalla, both Walt Disney World Resort in Florida and Disneyland Resort in California have been very active locations for us, with Disney World generating as much traffic on Gowalla as a medium-sized city. Many of you began asking some time ago that we feature Disney Parks within Gowalla. Of course, given the storied nature of Disney’s brand and characters, we wanted the experience to be official and top shelf.

So it is with a tremendous amount of pleasure that I get to announce, in partnership with Disney, the official launch of Disney Parks on Gowalla—featuring over a hundred Disney attractions, challenges, and insider trips that give you a new way to discover the parks when you visit the Magic Kingdom, Epcot and more. There are even trips created especially for the holiday season.

One of the biggest joys of this project is seeing the Disney attractions and characters come to life in Gowalla. We’re launching over 100 new featured stamps within Disney Parks today, with over 100 more expected by the end of the year. Each featured Disney stamp was painstakingly rendered in pixel form by Gowalla with the guidance of the Disney creative team — bringing you an experience that is truly 100 percent Gowalla and 100 percent Disney.

You can start planning your journey today with Disney Parks on Gowalla. For those of you who have checked in at Disney Parks prior to today with Gowalla, you’ll be thrilled to know that we’ll be retroactively crediting the new Disney stamps to your passport.

As for me, sounds like a I need to book a trip to Florida with my family. I need my Country Bear Jamboree stamp.

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