Objective
Increase sales during the back to school rush.
Solution
Staples and Hipcricket ran a “Geared4School” sweepstakes through in-store signage and national ads. Consumers were encouraged to enter via text or online to win a grand prize of a $10,000 shopping spree in Los Angeles with Ashley Tisdale. Consumers were also eligible to win daily and weekly prizes.
Results
YOver 50% of entries came in via text, averaging 800 texts per day and over 60,000 in total.
“I’ve told everyone you are the best vendor we’ve worked with. You are fast, know your stuff, and customer service is tops.”
– David Evans, Interactive Design Manager, Staples
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