Friday, February 4, 2011

Disney Lays Out Its Plan for Android [VIDEO]

From Mashable:

Disney has finally made its debut on Android. Why did it take the company so long to launch apps for the smartphone and tablet platform, and what is Disney’s plan to make a splash on Google’s platform?

At Google’s Android Honeycomb event Wednesday, Bart Decrem, the SVP and general manager of Disney Mobile (and former CEO of Tapulous before it was acquired by Disney), took the stage to announce the entertainment company’s first three Android apps. The first is an app for Disney Radio. The second and third bring two of the most popular iOS game franchises to Android: Jelly Car and Tap Tap Revenge.

I had a chance to catch up with Disney’s Decrem after the announcement to ask him about his company’s mobile efforts. I asked him why Disney waited until now to launch on Android, what Tap Tap Revenge on Android means for the franchise, and what the company intends to launch next.

Check out the video to get his answers. And in case you’re wondering, that is a demo of Tap Tap Revenge 4 for Android being played in the background.




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