The Walt Disney Company hit a major marketing milestone at around 8 p.m. PT Saturday night: 100 million Facebook “Likes” across its more than 200 official brand, property and character Pages.
The company began posting regularly to Facebook in August 2009 and managed to gather 60 million “Likes” across its Facebook properties in the first year. Those properties now attract about 5 million new fans per week, most of whom receive regular news about the company or one of its creations through their News Feeds.
To celebrate the news, which is scheduled to hit the wire in time for Walt Disney’s 109th birthday on Monday, the company put together the video above, which highlights the history of the company’s involvement on Facebook. It also reveals a few interesting facts about its fans, such as that more than 70% of fans are female, and more than 60% live outside the U.S.
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