You know a special social media campaign the second you see it and this one caught my eye today with a number of great interactive elements and some great engagement. You may remember the Youtube Tippex takeover where you had to shoot the bear last year and this new campaign comes from the same agency and doesn’t lack in brilliant interactive elements. We actually featured the video over on Simply Viral today but the video is only half the story when it comes to this interactive campaign. This has just launched in France as a tester but the campaign is set to hit the rest of Europe in May and I can see it becoming a bit of a smash in the same way that Tippex and The Old Spice Campaign were last year. Just have a look at some of the stunning parts of this interactive campaign from Bic…
Stunning Video
At the center of the campaign is the video ad which has been running on Youtube as a featured video, is starting to get lots of shares and features on blogs and is the hook that brings you in to the other parts of the campaign. It’s created by Cannes Lions winner Keith Schofield and tells the story of human curling and how you would of course need a smooth Bic razor to excel at that sport.
Interactive Youtube Takeover
This is the genius part of the campaign because when you click through to the link you’ll see that you can have your own interactive game of human curling. Not only do you get to control the curlers who feature in the human curling videos but you also get to add yourself in to the mix using your webcam. The real genius part is that you have to brush the ice by waving your hands in to the webcam. You do end up looking like a complete and utter idiot and I strongly advise you don’t do this when others are around but in terms of being immersed in to an advert I have never seen anything like it. Pure genius.
There has clearly been a lot of thought put in to this campaign because even the Facebook page (which is at the very start of it’s life cycle and will no doubt start to reveal more goodies as the campaign spreads). The campaign will have a dedicated Facebook page that defaults to your local country and users will be able to download vouchers to get money off the disposable razors which adds a great metric to the campaign and could drive cold hard sales.
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