From Mashable:The Hangover Part II doesn’t hit theaters until May 26, but consumers can start playing along Monday in a SCVNGR promotion at 7-Eleven.
The convenience store chain is hosting a mobile scavenger hunt based on the application. To play, consumers download the app and then amass points by checking in to stores and completing tasks for points, like taking a picture with a Super Big Gulp featuring a character from the movie. Fans can cash in points for prizes including temporary tattoos, T-shirts, 7-Eleven gift cards, movie tickets and a chance to win a Las Vegas trip.
Another component of the 7-Eleven tie-in includes a Get Well Card app on 7-Eleven’s Facebook Page where fans can make and send a card by choosing a message and still from the movie.
The original Hangover, released in 2009, grossed more than $467 million, and there’s a lot of interest in the sequel. The trailer for the film has gotten more than 3 million views on YouTube.
SCVNGR, which just completed a promotion with Reebok, helped publicize a movie opening before. It ran challenges based on Eat Pray Love last year.
Meanwhile, a brand that didn’t tie in with The Hangover or The Hangover Part II is attempting to get in on the action as well. Hotels.com has launched an online promotion called Trip Your Face that lets you superimpose your Facebook profile picture and those of up to three friends into a game that, like the movie, challenges you to piece together the events of the previous night.
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