In the coming week, we will expand our Real-Time Targeting test for Facebook Ads on Marketplace to 100% of users worldwide. This targeting feature can speed up the delivery of ads in real-time based on a set of qualified actions a person takes on the site. We’re using the same data that we already use to serve ads to our users, but this enhancement will allow users to see ads updated in real time based on their activity. We’re excited about this test, because we think it makes your ads more relevant to users by allowing you to reach users at a prime point in the purchase cycle – right when they are indicating intent. There is no change in the ad product itself or to user privacy, and no action is necessary on your current Marketplace Ad campaigns—real-time targeting will happen automatically for people who become a part of your target audience.
How it works:
A user takes one of the following actions:
Updates their status on Facebook
Posts content on a person/Page/Event Wall
Likes a Page from the Search Results page
In real-time, we can target specific keywords from the text the user entered or the Page they liked and update the 1-5 Marketplace Ads they see that is relevant to the keyword/concept.
For more info on real-time commenting, please refer to the following article:
https://www.facebook.com/note.php?note_id=496077348919
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