Social Times:

A social commerce website founded at Harvard Business School called Poshling is set to launch this month on beta. A rather exclusive, member only social shopping platform, Poshling members can vote for discounts on designer maternity brands and adorable children’s products. Moms now have something to do while getting their pedicures. After all, texting can get old. Voting categories include “best looking diaper bag” and “cutest sundress for toddlers.” Based on the voting results, Poshling will offer exclusive discounts on the top scoring brands. I see a trend here!

Poshling’s limited-time sales feature brands such as Belabumbum, the luxury maternity lingerie and children’s wear designer. “Belabumbum is the first brand that was nominated on our pre-launch website,” said Poshling co-founder Leah Tucker. “When we contacted Belabumbum founder Alyssa Weiss, she was thrilled to participate in Poshling’s inaugural sale.”

Celebrities Kate Hudson and Halle Berry have been spotted wearing Belabumbum. Poshling will also feature designer brands for kids, including a popular kid’s cashmere brand that has been recognized on Julia Roberts’ twins.

Sonali Mathur and Leah Tucker of Harvard Business School are the founders of Poshling, is the first social commerce design focused exclusively on maternity and baby products. Social media networks such as Facebook and Twitter make it possible for businesses to offer products that have been curated according to customer recommendations and preferences.

“We founded Poshling to help busy, stylish moms request exclusive deals and discover adorable brands without having to leave home. We won’t stop here. We’ll be adding new features to make it even easier for members to request and access exclusive Poshling deals,” said co-founder Sonali Mathur.