Although social media has advanced rapidly in the last couple of years and is starting to be embraced by everybody from small businesses to large international brands it is still an industry that is finding it’s feet. There has however been some excellent research carried out and I put a bit of time in to finding some of the best reports, pieces of research and generally useful information to help compile this list. I’m sure there are many more that I’ve missed and if you have compiled some research yourself feel free to leave a link in the comments. Here are 50 of the top social media reports that I could find…
Case Study : Doubling sales through Twitter
NPR Twitter User Survey 2010
The Pew report in to American usage of twitter
Exploring the usage of Twitter around the world
Harvard research finds that men mostly follow men
Sysmosos take an in depth look at some of the numbers behind Twitter
Twitter in higher education 2010
Twitter Statistics around the world for 2010
Twitter’s international growth and stickiness
Facebook plus integrated marketing helps raise $950,000
Brands ‘Like’ Facebook Ads: 3 Case Studies
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Visit Britain Case study from Facebook themselves
Social Media In General
Standford University research in to Youtube and social media channels
Burson-Marsteller Fortune Global 100 Social Media Study
Social Media Case Study: Facebook plus integrated marketing helps raise $950,000
2010 Social Media Marketing Industry Report
How social media drives new business – 6 case studies
5 Case studies showing social media’s viral potential
2010 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed
Deciphering Shady Social Media Stats
Social media monitoring review 2010 – The final report
How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook
Video: Insurance in Social Media, Case Study
The state of the blogosphere 2010 from technorati
Public company use of social media for investor relations
Internet Trends for 2010 by Morgan Stanley
Brands
How Best Buy Energized 170,000 Employees With Social Media
Cisco’s social media survey results
Social Media Case Study: LEGO CLICK
Gillette A Youtube case study
How Colgate used social media, video and mobile to drive engagement and increase sales
Using social media to evolve critical internal communications
3 B2B social media case studies and why they work
Presentation on how Microsoft is incorporating social media in to internal communication
Effective collaboration : A social media experiment at Suncorp
Zdnet Case Study : Following Zappos
Research
Older adults and social media report
A detailed 2010 survey in to social media trends
Social media and healthcare – research report
Survey finds the majority of journalists now depend on social media for story research
How social media helped Cisco shave $100,000 off a product launch
Social Media in the Enterprise: Microsoft’s Academy Mobile
2010 Mobile marketing trends presentation.
Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers
Video Case Studies
Proctor and Gamble tampon case study where they show that even a subject as hard to talk about online as tampons can be adressed correctly and ultimately increase sales.
http://www.youtube.com
This video looks at some of the ways in which you can use social media to sell expensive items like aircraft and that even at this level there is a good chance of ROI if done correctly.
http://www.youtube.com
You would have had to be living under a rock to miss this campaign from old spice and despite much debate at the time this video sums up what the campaign achieved…
http://www.youtube.com
This video case study shows how even a large brand like Best Buy that wouldn’t normally use social media can engage and listen to it’s customers.
http://www.youtube.com
The funny thing about this video is that the campaign actually breaks pretty much every Facebook guideline in the book but it’s fun and well thought out and they did it before Facebook really started clamping down on the rules anyway!
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