SCVNGR is linking its location-based gaming platform to the game of basketball in a new deal with restaurant chain Buffalo Wild Wings Grill & Bar.
The chain, which has more than 700 locations in the U.S., is working with SCVNGR for a promotion — running now through March — that lets customers complete challenges on their smartphones and win prizes, like Buffalo Wild Wings and Coca-Cola, which are redeemable on the spot. Such challenges, like snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
The promo is the latest for SCVNGR, which earlier this month launched a multi-city promotion for the Nissan Juke and before that, executed a New Year’s Eve program with American Eagle and a Black Friday-themed promotion with Coca-Cola.
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