The new trend in cable and network television is to turn to social media sites to recruit talent for reality series. Case in point, The Food Network has put out a challenge asking YouTubers to submit video entries to be considered for The Next Food Network Star.
Entries will be accepted through July 16, and though the prize for the winning entry isn’t a guaranteed spot on the show, it’s still pretty decent: a one-on-one audition in New York City with Food Network executives.
If you’re unfamiliar with the reality series, this show challenges contestants to live in a house together and compete in food-creating challenges in the hopes of securing their own series on the Food Network. Episodes are usually filled with drama, tears and celebrity chef guests.
Obviously, YouTubers auditioning will want to show a ton of personality mixed with culinary prowess should they wish to be considered for the actual show audition.
The YouTube challenge reminds us of the Glee casting call on MySpace and the America’s Got Talent YouTube auditions, but there’s nothing wrong with emulating a strategy that works.
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