Soda drinkers who show their love for Pepsi by checking in to venues that carry its products can now earn rewards in the process thanks to the newly released iPhone app — Pepsi Loot [iTunes link].
This Pepsi-made checkin service allows iPhone users to locate Pop Spots (Pepsi-selling food service venue) in the Base section of the app, and check in to accumulate rewards. Users can also access a more detailed map that allows them to filter Pop Spots by cuisine type. They can also visit the Loot section within the app to view goodies, as well as watch music videos from featured artists. For every three checkins, consumers earn a free digital song download at the Pepsi Loot Store.
Some restaurants will offer freebies to Pepsi Loot patrons, so those that check in at Pop Spots may find that certain venues offer free Pepsi with the purchase of an entree.
Obviously Pepsi Loot sounds a whole lot like Foursquare, just catered toward the restaurants that serve Pepsi and their patrons, and with a musical twist. It’s somewhat hard to envision soda drinkers getting excited about Pepsi checkins, and making their meal destination choices solely on the venue’s soda provider. Still, the company has been successful with its prior social media initiatives, so it should be interesting to see how consumers respond to the one-off brand-specific location app.
In a separate initiative, Pepsi is also now the exclusive non-alcoholic beverage partner of Foursquare. Though the terms are still being worked out, Foursquare’s Tristan Walker tells us that they will be conducting several experiments with retailers to see if they can move more Pepsi products.
He indicates that Foursquare isn’t involved with the Pepsi Loot app, and that it will instead focus on the convenience stores and retailers — as opposed to the restaurants — who sell Pepsi products.
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