From Home Accents Today:
Uttermost is marking its entry into social media with a "New Product Ideas" contest that launched today and will run through July 9, 2010, when the winners of three iPads will be announced.
The contest, conducted on Uttermost's Facebook page, invites retailers and interior designers to suggest new ideas for inclusion within the company's existing product categories: mirrors, wall decor, decorative accessories, botanicals, clocks, lamps, lighting fixtures and accent furniture.
In addition to providing a description of their product idea, entrants can choose to illustrate it by uploading a sketch or photograph of their idea or inspiration. There is no limit to the number of entries a person may submit.CEO Mac Cooper said Uttermost's social media strategy is ultimately about engaging customers in more two-way communication. "
Our goal is to develop a forum for sharing ideas, receiving feedback, and getting to know our customers better. Social media, especially Facebook, is a great channel for this." The contest can be accessed on Uttermost's Facebook page by clicking on the "Enter to Win" tab at http://facebook.com/UttermostCo.
Cooper is also encouraging Uttermost friends and fans to drop a note on the company's Facebook wall, with a link to their fan pages and/or websites, so that they can be added to Uttermost's "favorites" for future news and updates. "Clear communication and understanding of our customers is critical to great service," he added.
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