TLC has used information from its stars and fans alike to run a summer-themed Foursquare promotion that will include new badges and tons of tips for summer fun.
TLC’s Foursquare integration will help users find venues conducive to enjoying the warm weather, including barbecue restaurants, zoos, amusement parks, swimming pools and the like. Users will be able to earn the TLC Summer badge by checking in at any TLC Summer-tagged location.
Other badges include Cupcake Connoisseur and BBQ Pitmaster. They are what they sound like, and three checkins at approved locations will earn you a badge.
Foursquare-based social media marketing campaigns seem to be all the rage in 2010. The app now handles nearly a million checkins each day, and we’ve seen marketing efforts from big-name brands, from Jimmy Choo and Cynthia Rowley to Domino’s and Wendy’s.
Even the city of Chicago and the the state of Pennsylvania are getting in on the Foursquare action.
TLC isn’t the first brand in its category to use Foursquare for marketing purposes, either. The History Channel tapped the service when it announced a new badge and a series of tips to promote an American history series about a month ago.
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