The Solomon R. Guggenheim Foundation, Hewlett-Packard and YouTube today launched YouTube Play, an international contest to find the world’s most creative new video.
YouTube Play will accept user submissions from anywhere in the world until the deadline, July 31, 2010, 12:00 p.m PST. A jury of experts will then select up to 20 videos, which will be simultaneously presented on October 21, 2010 in Guggenheim Museum in New York City, and throughout the Guggenheim network of museums in Venice, Bilbao and Berlin. The 200 videos that make it through the first round of screening will be available on the YouTube Play channel.
The main criterion for winning the contest is creativity. According to YouTube, “submissions may include any form of creative video, including art, animation, motion graphics, narrative and non-narrative work, or entirely new art forms. YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. Participants can be art students or amateur video makers as well as creative professionals.”
Check out a short promo video below, and an introduction to the project by the managing director of Google Creative Lab Andy Berndt and Guggenheim’s deputy director and chief curator Nancy Spector.
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